UX Designer / Sept 2012 - Dec 2012
- The Pacific News Group came looking for a digital solution for a real world problem: To engage the 18-35 year olds with their media property
- We conceptualized a mobile app that could aggregate and deliver personalized content to the user
- We created high level prototype for mobile application which ended up with us meeting the executives for a playable demo
- We developed the mobile prototype as Minimum Viable Product to showcase the product features after low level rapid prototyping with Balsamiq/Omnigraffle
UX Designer / Sept 2012 - Dec 2012
- Zeros2Heroes Media needed a transmedia strategy for commemorate the World War I with their digital property.
- We created the digital media strategy to leverage client’s existing media property
- We defined the solution as a mobile application with episodic stories from the World War I archives
- We realized the emotions of people didn't change over time so each episode would be defined by an emotion and an image fro World War I where users could replicate with a picture of their own resonating the same emotion
- We conceptualized and designed the high level prototype , designed and delivered User Manual and Marketing brochures to support pitch material
- Refined product solution by conduction customer interviews and drawing out User Journeys, Persona