Centre for Digital media Experience

The Pacific News Group came looking for a digital solution for a real world problem: To engage the 18-35 year olds with their media property
We conceptualized a mobile app that could aggregate and deliver personalized content to the user
We created high level prototype for mobile application which ended up with us meeting the executives for a playable demo
We developed the mobile prototype as Minimum Viable Product to showcase the product features after low level rapid prototyping with Balsamiq/Omnigraffle

Zeros2Heroes Media needed a transmedia strategy for commemorate the World War I with their digital property.
We created the digital media strategy to leverage client’s existing media property
We defined the solution as a mobile application with episodic stories from the World War I archives
We realized the emotions of people didn't change over time so each episode would be defined by an emotion and an image fro World War I where users could replicate with a picture of their own resonating the same emotion
We conceptualized and designed the high level prototype , designed and delivered User Manual and Marketing brochures to support pitch material
Refined product solution by conduction customer interviews and drawing out User Journeys, Persona